Facebook Dating wants to be the anti-Tinder

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Facebook Dating wants to be the anti-Tinder

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Facebook is likely the last company you think about when you hear the words "dating app."

But now the social network is beginning the (very slow) rollout of Facebook Dating, its first foray into online dating. The service, which will be part of the main Facebook app rather than its own standalone app, is making its public debut this week.

For Facebook, which has spent the better part of the last year encouraging users to make sure their time on the social network is "well spent" with more updates from friends and family, dating is the latest test of whether or not the company can add value to users' personal lives. It also comes at a time when skepticism and privacy concerns are at an all-time high.

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