Apple is perfecting the iPhone right when we're questioning what it's doing to us

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Apple is perfecting the iPhone right when we're questioning what it's doing to us



Someone once described the iPhone as a window into our digital lives. Apple's job, in designing it, is to make that window as large and transparent as possible — preferably to the point where you don't even know it's there. The device, in other words, should simply get out of the way.

The hardware does this in numerous ways. To name just a few: A fast processor means web pages and apps launch faster, reliable wireless connections mean your AirPods "just work" when you put them in your ears, and the sophisticated touchscreen lets you use simple, natural gestures (like swiping down on a photo to "close" it) to manipulate content.


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