Don't make freelance marketplaces a part of your business model – it makes you very vulnerable! Instead, build your own marketing and sales capability. I've covered this extensively on my blog as I believe strongly in giving freelancers the tools and knowledge to be truly independent. If you...
You can always raise prices way beyond the market average. I suggest playing around in Excel and figuring out what your buyers can bear. You'll definitely see churn if you raise prices but not all will leave. I definitely recommend positioning yourself as a premium option and price accordingly...
Check out Affinity Designer. It can open some AI files. It also allows you to edit PDFs. A single license is $50.
However, if I were you I'd simply ask for PDFs, then write copy for the placeholders. Layout and graphic design aren't in your job description.
Try posting this question on Quora and be specific about where you live and what information you need. Chances are someone who knows the answer will see it.
Good advice isn't free. After all, we make our living offer advice, for a price. :)
CA as in Canada or California? Either way, I cannot say.
Why not pay for professional advice? I pay an accountant monthly to do the books and make sure things are done right. It's a smart investment. Saves a ton of pain.
Where I live, we have digital IDs and payments so there are ways to confirm identities and transfer money for escrow. It's all based on the fact that we have something called a personal number/id and each party having a bank account. Not sure how it would work globally.
Blog for freelancers and agencies
I run a blog for freelancers and agencies and write weekly about pricing, marketing, sales, and growth. I sometimes interview freelancers and agency owners. My goal is to keep every post actionable.
I also consult with agencies and...
I price the client. It's the cardinal rule of value-based pricing. Your price should reflect the value the client receives and that value isn't the same everywhere. That's why value-based prices are much fairer than cost-based ones.
Don't give up. Work your own personal network and don't underestimate reaching out to business owners where you live. Consider each job a valuable experience and ensure you can use it to build a portfolio and get testimonials and references.
Fiverr and similar are for those who fear marketing...
I did some research a while ago and looked at surveys. The most common ways freelancers find work are:
Friends and family, and friends of them. It's always easier when you come recommended or have something in common.
Check with former employers. They know you can give you strong references...
Yes, it creates trust. If I were the buyer would never deal with someone who used a fake name, a handle or a pseudonym. Trust is your most important currency when it comes to building strong relationships with clients and being able to price competitively.
Well if you market it like that it doesn't sound very valuable, does it? :)
When I've sold maintenance on a retainer basis I've marketed it as a way to prevent data loss, security breaches, and brand damage. I've appealed to their fears. Which might sound shady but it's a cornerstone of...